China is the largest internet market by users. Amid surging demand for advertising services in China, the world’s most populous country, Google Inc.’s business is thriving in China, said Daniel Alegre, president of Google’s Asia-Pacific operations.

Google ran afoul of Chinese authorities in 2010 for refusing to abide by local censorship rules and shuttered its unfiltered search tools in China. Instead, the company began redirecting users to pages in Hong Kong.

Nonetheless, the company is still focusing on products that are non- sensitive in the Chinese market as there is a strong demand for advertising with its mobile and desktop services, said Alegre in an interview with Bloomberg TV.

Despite losing search market share to Baidu Inc., a Chinese web services company, Google is looking to expand in China and growing business beyond U.S. and Western European markets.