Overview of China’s education industry
The education industry comprises public, non-profit, or profitable establishments with the primary objective of providing education. The industry more specifically can be composed of elementary schools, secondary schools, community colleges, universities, government branches dedicated to education, online academies, vocational centers, and support services in the form of corporations. In terms of “going global”, the main sectors that are first associated may be that of private education, study abroad, training, and online education. By 2023, the education market in China is estimated to reach about USD 572.51 billion. Contributing factors to this growth may include:
- Increasing urban population
- Accelerating household wealth
- Rising government spending on education
- Rising approval of private higher educational institutes (especially in metropolitan areas)
- Growing internet penetration
- Inclining pre-school enrolments
- Increasing birth rates due to two-child policy
- Growing demand for quality short-term (foreign)language courses
However, intense competition, market entry barriers, and other related factors may challenge this projected growth in China’s education market.
The proliferation of online education during the height of the pandemic made profitability still possible for the education industry. These days, online learning is not only for homeschooling families, international schools and their students from all around the globe, or families of foreign students looking to apply for school abroad. The “new normal” has reinforced online learning as an open alternative for all students who have access to the internet. Learning online is also highly beneficial to over-crowded, poorly resourced schools in developing countries or students who cannot go to traditional classrooms for a variety of reasons. Moreover, parents (and their children) as customers, demand quality education no matter if the location is inside the classroom or from without. Because of this, the Chinese government stepped up to regulate such platforms to ensure the safety of both the business and the schooling aspects of the industry.
The Ministry of Education in China has issued regulations about mobile internet application programs’ filing and guidelines for creators, to ensure transparency and reliability of the applications. It has given greater care for the registration of the programs to allow for proper monitoring. Education Mobile Internet Applications are made available for faculty members, students, and parents for teaching, school management, students’ learning, and school life, and interacting with home schools. These mobile applications also allow for a healthy, orderly, and safe network space among the educating community involving teachers, school management, parents, and students.
The ministry’s effort to pay more attention to these applications may prevent as well the harmful information dissemination among education circles or any other condition that may produce a negative social impact.