Demand for different types of kiosk
Self-service machines (i.e. ATM)
One of the key drivers for the market of self-service machines and kiosks is the growing demand for ATMs (Automated Teller Machines). Consumers in China have an increasing preference for interactive and touch screen ATMs.
Recent years have seen a considerable growth of the global ATM market, in connection with an increase in bank system and automated bank branches’ penetration in developing nations. Moreover, advanced feature ATMs, rising per capita income, and convenient and time-saving ATMs have all contributed to this global demand. Among countries in the report, China has accounted for the largest share in the global ATM market (2017) because the country prefers cashless transactions. Mobile payments do not necessarily hamper the growth of ATM kiosks but rather promote it. Some users see mobile payment as an easy and convenient way to spend cash so some prefer to withdraw cash and deposit them back when there is a need for additional cash.
ATM technological advancements preferred by all consumers
- Capability for the visually impaired
- Central bank’s PBOC 2.0 standard chip card readers
- Interactive and touch screen features
Standard tourism kiosk
Standard tourism kiosks allow businesses to expand their reach without the added expense of hiring more staff or facilities. Businesses can streamline various tourism-related functions and provide relief to their customers including:
- Easy check-in processes;
- Reduced long queues at transport terminals; and
- Provision of maximum capacity assistance and information to tourists and locals alike.
Interactive kiosks can serve as an alternative to giving out printed leaflets and maps, and even allowing for a multilanguage interface that abolishes language barriers to cater to different nationalities. Digital kiosks, as they function in the tourism industry provides stand-out features such as:
- Marketing tools that provide up-to-date information at all times;
- Information on city maps, tourist attractions, public transportation, and contracts;
- Information about different hotels, services, spas, etc.;
- Interactive digital experiences;
- Ticket purchasing (e.g. trains, tourist buses, boats, etc.);
- Wireless hotspot for hotels; and
- Check-in and check-out at hotels;
Amid all the restrictions the world has come to face due to COVID-19, the tourism industry needs to anticipate the surge in tourism when the time comes. As most countries ramp up the administration of vaccines, it is hoped that cross-border as well as domestic tourism will normalize as they used to. After months of quarantine and travel restrictions, long-awaited vacations and travel for leisure will be seen in the future.
Food and drinks vending kiosks
Vending kiosks solve problems of space constraint. These flexible self-service machines compete against existing SMEs that sell food and beverages like convenience stores. Not only are vending kiosks more accessible these days in China, but they also accept payments via smartphones as well as cash. Moreover, these machines also aid in tracking:
- Food and beverage inventory
- Global consumption
- Nutrition labeling
- Unit production
- Gross margin
Other leading-edge kiosk types
Kiosks of all shapes and sizes and for many industries exist to cater to the different needs of consumers in China.
Marketing kiosks, much like some tourism kiosks, boost marketing strategies of companies as well as provide branding and lead generation. Not to mention, kiosks are of great use for product campaigns, surveys, and product information.
Utility kiosks, Further, Healthcare kiosks are used to manage “track and trend” in hospitals and healthcare centers. Patients may check-in for their appointments or schedule their next ones or use it as a directory to help navigate within the medical facility. Benefits to the business may include:
- Reduction to administrative and overhead costs
- Decreased patients’ wait time
- Innovative data storage solution
Personal health stations and educational kiosks
“Personal Health Stations” are self-service, self-monitoring kiosks that allow patients to check and chart their blood pressure, BMIs, and weight. Health clubs and companies employ these kiosks to increase health awareness and information among their people. And lastly, Educational Kiosks are used in a campus setting. These kiosks are used to register for classes, track payments, order school books, and more.