What belongs to the new display industry?
In a nutshell, the new display industry is composed of digital solutions that improve our dining and shopping experiences. It can be segmented into different types:
- Display (LCD, OLED)
- Resolution (8K, 4K, HD)
- Application (Smartphones and Tablets, PC and Laptop, Television)
Over the years, the industry’s technology evolved immensely and now boasts of higher resolutions, lower power consumption, and even transparent displays. The industry is further developing different technologies to cater to the fast-changing demand for advanced technology such as OLED, PMOLED, rollable transparent displays, and augmented displays.
Displays enable consumers to view the content for various purposes such as:
- Consumer electronics;
- Personal computers;
- Mobile devices;
- Medical equipment;
- Transportation display and utility; and
- Industrial equipment.
Consumers often confuse LCD with OLED. For one, the liquid crystal display (LCD) has lighting coming from the back of the screen, or “backlight”. OLED, on the other hand, stands for “organic light-emitting diode”. Each pixel on an OLED screen lights up on its own unlike the pixels in an LCD that are lighted from behind. LCD currently dominates the industry because it is cheap to manufacture and provides acceptable picture quality. But according to reviews at CNET, OLED has overall better picture quality, largely because of the brilliant contrast ratio.
Types of displays
OLED technology is high in demand because it enables bright, thin, and efficient displays and lighting panels to be used in various industries and purposes. Mobile devices, TVs, lighting fixtures, and some laptops currently make use of this technology. They provide better image quality and can be made transparent and flexible, unlike their antiquated counterparts such as LCD and Plasma displays.
OLEDs are expected to dominate the industry and replace existing technologies. R&D efforts focusing on OLED transparent displays are needed to meet the dynamic demand for these displays from head-mounted display vendors.
Head-mounted display devices are in demand in the automotive industry, military and defense, and the Augmented Reality/Virtual Reality (AR/VR) industry. The revenue prospects of the AR/VR industry are quite strong at above USD45 billion in sales of headset hardware by 2021.
A device with a transparent display offers a much higher resolution (and displays) for a more realistic AR/VR experience. This provides a more immersive experience to customers and consumers, together with higher-quality head-mounted displays, high-quality content, and functionality improvements. The new technology on some luxury car brands uses transparent display on the dashboard-mounted display overlaying graphics using images from camera footages around the car.