Wine Fairs in China
China’s efforts to expand wine importation into the country include holding wine fairs across the country. These events aim to gather wine producers to encourage meet-ups with regular and potential clients, as well as establish rapport with distributors. Moreover, meeting other players in the field and interacting with them is also very beneficial for business, not to mention gathering market information and weighing in the competition can also be achieved in fairs in general. Some of the major wine fairs in China include:
“The 22nd Shanghai International Wine and Spirits Exhibition 2021”
Dates: 20th – 22nd May 2021 (NECC, Hongqiao, Shanghai)
Held at an area of more than 150,000 sq. m. in Shanghai, Super Wine is among the most professional purchasing fairs in the country and has successfully presented numerous first-rank wine suppliers and professional buyers from more than 40 countries and regions globally.
Dates: 9th – 11th November 2021 Shanghai New International Expo Center (SNIEC)
As the leading international trade fair for wine and spirits in China, this platform allows international dealers, and producers as well as local suppliers to market themselves and establish their presence in the Chinese markets.
Developing trends, adding new highlights, and assuming a key role in the wine trade are among the opportunities offered in ProWine China. As a gateway to China, the fair provides optimum conditions to market international organizations from France, Germany, Italy, Spain, Chile, South Africa, United States, Argentina, Portugal, and Australia.
Dates: 1st – 3rd June 2021 (China National Convention Center, Beijing)
Being one of the biggest Business to Business (B2B) wine (and spirits) trade fairs in northern China, TopWine China provides a platform for global brands to market themselves to the Chinese markets. With over 10,000 attendees, wine producers (and their distributors) may strengthen their image and brand as well as meet potential clients, customers, and agents or distributors.
The 26th Interwine China
Dates: 3rd – 5th June 2021 (Area B, China Import & Export Fair Complex, Guangzhou); 28th – 30th October 2021 (Shenzhen autumn session)
Interwine China has an exhibition area of 50,000 m2 and attracts 50,000 visitors from around 53 countries. Wineries, importers, distributors, trade associations, and sommeliers from around the globe will be able to network among prospective clients and colleagues in the industry. It is a biannual event that allows industry players to discover new products and offers, and to discover opportunities in the field.